Email Campaigns are a very effective tool and means of communicating with your customers & potential customers. You must first map out the entire customer journey from the first ad all the way through to the final communication. Once the journey is mapped out then you need to decide what actions trigger an event and does that event need an email communication?
The key is to be sure to apply codes and tags to every website so that you are able to track and move the conversation forward.
We use several different codes and smart logic with every email campaign. This is key to the ability to be able to move converstations forward with the rest of your marketing campaigns. It will also help help you to campture and communicate micromoments.
If your in need of a good email campaign please contact us immediately.