The term “OmniChannel” may seem like a marketing buzzword but is far more than that. The simplest explanation is that OmniChannel gives the ability to market your business across several different channels to include social media, e-mail, display, print, programmatic, and several other channels simultaneously to reach your ideal targeted audience. To make it work effectively, it is important to understand that cohesive messaging across all channels is needed in order to provide a seamless consumer experience, regardless of channel or device. Optikal is evolving this definition. Optikal’s OmniChannel approach is uniquely forward-thinking and has the addition of intelligent and interactive marketing strategies. Today’s consumers are savvier than ever, and the old marketing method of a “blast approach” in an attempt to spread your message to the largest crowd possible, will no longer work. In the past, marketers would look for the largest audiences and then shout a message out into the crowd as loud as they could, in hopes that enough people would hear and take action. Consumers today are finding this to be irritating noise and tuning it out; costing unnecessary ad spend to reach consumers who are not your targeted audience. Not to mention that your conversations with baby boomers and millennials are completely different, so why wouldn’t your advertising message be? Each piece of the consumer’s experience should not only be cohesive but also be unique to the individual consumer. This is important to understand because if you had a consumer visit your website and purchase a coffee maker, for example, you would not want to keep sending them messages that say “Buy this coffee maker”. At this point, you should be moving the conversation forward with messages that would say something like, “get discounts for your coffee filters.” In order to get the right message to the right people, you need to have the ability to have a conversation with your customers and potential customers based on a 1:1 relationship. Optikal not only has the ability to provide you with the best OmniChannel marketing approach, but they take this even further with the ability to segment your data, append your data to social handles, continually grow that list, or build a new database from scratch. Their data partnerships give them the ability to identify your ideal potential customers and target those consumers immediately, saving clients’ time and money. Reach out to Optikal today to take your company to a whole new level, and let us help you to reach your ideal clients. We will start individual conversations with consumers and build an important relationship with them under your brand.
Attached is an infographic that shows how leading companies are leveraging customer data and predictive analytics to optimize OmniChannel from Neustar. Contact Optikal and get started today!
Omni-Channel Marketing Optimization Infographic
Infographic that shows how leading companies are leveraging customer data & predictive analytics technology to optimize omnichannel marketing strategies.
Omni-Channel Marketing Optimization Infographic
Infographic that shows how leading companies are leveraging customer data & predictive analytics technology to optimize omnichannel marketing strategies.